1-Day MVP 2.0 - Go from Idea to MVP

121 Enrolled

16 Hours

$15.00$147.00

You save 89%

71 Lessons (16h)

Introduction - Getting Lean
Course Overview
The first thing to do1:00
Lean in 5 minutes
The lean mindset
What is an MVP?
Climbing MVP mountain
Introduction to Section 1 activity: How would you MVP?
Section 1 activity: How would you MVP?
Section 1 review material
Getting even leaner (OPTIONAL)
Should I watch this section? WATCH ME
Fakin' it on the Serengeti
Makin' it on the Serengeti
MVP strategies
Section 2 review material
Setting up your experiment (Checkpoint: 1)
Intro to Airbasket and Docs to go
Smell test
FOLLOW ALONG: Smell test with Airbasket
Crafting your hypothesis
FOLLOW ALONG: Airbasket's hypothesis2:56
Identifying your riskiest assumption
FOLLOW ALONG: Riskiest assumptions for Airbasket
Setting your minimum criteria for success
FOLLOW ALONG: Minimum Criteria for success for Airbasket
Section 3 review material
Identifying your target market
Drill down on potential customers
FOLLOW ALONG: Drill down on potential customers for Airbasket
Triage your list down to 3
FOLLOW ALONG: Triage a list of 3 for Airbasket
Customer segmentation
FOLLOW ALONG: Customer segmentation for Airbasket
User personas
FOLLOW ALONG: User personas for Airbasket
Section 4 review material
Competitive Analysis
Intro to competitive analysis
3 rules of competitive analysis
Searching for competitors
FOLLOW ALONG: Searching for competitors for Airbasket
The 7 criteria for judgement
Red Oceans & Blue Oceans
Approve/Deny - Competitive analysis
Section 5 review material
Lean Customer development
What are customer interviews and why do we do them?
The drill down list
Building a hit list
Finding people to interview - Same problem people
Finding people to interview - Influencers, competitors
Finding people to interview - Forums, commenters, everyone else
Finding interviewees for the lazy man
How to get them to talk
Mass emailing with Streak
How to run a customer interview correctly
FOLLOW ALONG: Airbasket: Customer 1 interview - Discussion
Now what?
Approve/Deny - Customer interviews
Creating your pitch experiment
What's a pitch experiment?
Landing page 101
Conceptualizing your hook
Using a headline template
Call to actions
Features and benefits
3 levels of validation
Getting setup in Launchrock
OPTIONAL: Customizing your page with Canva
FOLLOW ALONG: How I set up my Launchrock for Airbasket
Subjective vs. objective and the importance of both
Pitching to soft targets
Why we don't message our friends
The game plan
Getting your 100: Reddit
Getting your 100: Hacker News, Product Hunt
Getting your 100: Blog attack
Getting your 100: Honorable mentions
Astroturfing
Going over Launchrock results
Approve/Deny - Simple pitch experiment
Upgrading your pitch experiment
Upgrading our test and going for more
4 new bells & whistles
Pick your tool
Getting set up with Instapage
Adding your new bells & whistles
Introducing A/B testing
Testing your idea against paid traffic
Setting up Facebook ads
Setting up Google ads
Approve/Deny - Complex pitch experiment
Building a functional MVP
Legos & Glue
You finished the course!
DocsToGo Follow Along
Smell test for Docs to Go
Docs to Go's hypothesis
Riskiest assumptions for Docs to Go
Minimum criteria for success for Docs to Go
User personas for Docs to Go
Drill down on potential customers for Docs to Go
Triage a list of 3 for Docs to Go
Finding competitors for Docs to Go
How I setup my Launchrock for DocsToGo
How I'm doing customer interviews for Docs to Go
Docs To Go Interview #1
Docs to Go: Interview #1 - Discussion
Docs To Go Interview #2
Docs to Go: Interview #2 - Discussion
Docs To Go Interview #3
Docs to Go: Interview #3 - Discussion
Docs to Go: Interview #4 - Discussion
Docs to Go: Interview #5 - Discussion
OLD SECTIONS: Finding your killer idea
The idea validation framework
Our example idea for covering this module
Customer Segmentation
Running a Qualitative Analysis offline
Section 2 review material
OLD SECTIONS: Scoping out the potential competition
Advanced search techniques for finding competition
Running a Competitive Analysis
Section 3 review material
OLD SECTIONS: Getting your first real customer feedback
5 second test
Proved.co method
Email Validation
Forum Validation
Section 4 review material
OLD SECTIONS: Running your first pitch experiment
Setting up a Launchrock Page
Using Unbounce for more in depth testing
Making Unbounce fit your idea
Setting up A/B tests for your Unbounce page
Adding conversion goals + dynamic text
Adding a Payment button to your page
Extra: Using a payment button in email
Extra: Using templates for extra wow
Extra: Getting a logo for free
Extra: Getting a better logo for $5
Extra: Getting domain names
Section 5 review material
OLD SECTIONS: Testing your idea in the wild
Google
Facebook
Extra: Get free ad coupons for Google ($75), Facebook ($50), and Bing ($50)
Section 6 review material
OLD SECTIONS: Evaluating Results
Looking over the results
What to do with emails IMMEDIATELY
To repeat or not
Section 7 review material
OLD SECTIONS: Prototyping your idea
Why do we prototype?
Terminology A-Z
Wireframing vs Prototyping
The difference in "lo-fi" and "hi-fi"
The best tools to use
The prototyping creedo
The Sx5 Prototying framework
Section 8 review material
OLD SECTIONS: Planning out your prototype
Developing the master strategy
Creating your everything list, aka "scope"
Section 9 review material
OLD SECTIONS: Creating wireframes
Introduction to sketching
What you need to sketch
Let's start sketching
Finish up your sketch
Introduction to Balsamiq
Finishing up Balsamiq
The Balsamiq end product
Using your first web tool, Pidoco
Going deeper with Pidoco
What to start with first
Creating a sitemap upfront
Using templates
Handling images in Pidoco
Creating the Happy Hour app in Pidoco
Adding and controlling layers in Pidoco
Annotating with Pidoco
Section 10 review material
OLD SECTIONS: Adding interactivity
Getting design done
Why I don't use HTML / CSS
Introducing M.A.P.
Adding Interactivity to your prototype
Collaborators and Reviewers
Creating the tablet version
Section 11 review material
Feedback section
Send feedback about new courses & lectures
Using Alerts to keep tabs on competitors
My customer interview template
Customer Interview Generator

DescriptionInstructorImportant DetailsRelated Products

New Business Idea? New Feature for Your App? Create a Minimum Viable Product in One Day

Evan KimbrellEvan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

Description

Don't waste your best ideas because you're afraid of the process of bringing them to life. This course will give you the tools to turn any idea into a working prototype in just one day. You'll learn to fully formulate and validate your ideas and launch them with minimum upfront costs. With the skills taught in this course, you'll be winning over investors and collecting users in no time.

Receive top-notch instruction w/ 71 lectures & 16 hours of content
Finally pursue the business idea of your dreams
Learn the skills to be a successful entrepreneur
Learn from a top-rated instructor
Understand how to beat the competition
Study how to set up successful ad campaigns
Make wireframes & pitch decks
Win over investors w/ a Pidoco interactive prototype

Specs

Details & Requirements

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

Your Cart

Your cart is empty. Continue Shopping!

Processing order...