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Product Details

Basic Programming For Marketers

Supercharge Your Digital Marketing Skills to Take Advantage of a New Wave of Advertising

By Skillsology | in Online Courses

The marketing world is becoming more and more digital, making it important for marketers to keep up with digital and programming trends. This course will put you on even footing the next time you talk with a developer, understanding how web tech works and how digital marketing processes can reasonably be achieved. If you work, or are aspiring to work in marketing, this course will put you one step ahead.

  • Access approximately 4 hours of course content 24/7
  • Learn how web tech works so you can discuss it more intelligently w/ developers
  • Understand how apps, software, & programs are built
  • Access common programming languages like Python & learn how to script w/ it
  • Add new libraries & functionality to your system
  • Share & download code using Git & Github
Justin Mares formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). Nathaniel Eliason works on the marketing team at Zapier where he supports their content marketing division, writing blog posts and ebooks related to startups, internet marketing, and productivity. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: 12 months
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: Start Here
    • Unit 1.1 - Welcome to Basic Programming for Marketers
    • Meet your instructors and begin your course.
  • Section 2: How Web Tech Works
    • Unit 2.1 - How Web Tech Works
    • Discover the stack, platforms, servers, software, and identify how code is used to build software.
  • Section 3: Using the Terminal
    • Unit 3.1 - Using the Terminal
    • Navigate your way around the Terminal, inputting code to change. edit, and move files.
  • Section 4: Adding Libraries
    • Unit 4.1 - Adding Libraries
  • Section 5: Git and Github
    • Unit 5.1 - Git and Github
  • Section 6: Basic Programming for Marketers
    • Unit 6.1 - Bonus Content

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Introduction to Data Science

Learn Data Crunching Essentials & Climb Up the Career Ladder

By Skillsology | in Online Courses

Whether you work in tech, IT, finance, sports--really any industry--knowing how to analyze data will give you a major boost over your peers. This course will teach you the key elements of data science that will allow you to solve real problems using data. With the analytical and statistical skills you learn here, you'll be able to make an immediate impact on your workplace.

  • Access 14 interactive units 24/7
  • Use analytical skills to manipulate data
  • Develop business acumen & project your findings to the real world
  • Master statistics to separate vital signals from irrelevant noise
  • Learn how to use analytical toolkits like Microsoft Excel & the R programming language
Skillsology works with companies of all sizes and offers very competitive business rates. Regardless of how many employees you have, their training will turn your staff into experts in no time! Their courses will save you time and resources by teaching you the material you need to know, not what you don't. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: Introduction
    • Unit 1.1 - Introduction
  • Section 2: Software Tools
    • Unit 2.1 - Software Tools Overview And Setup
    • Unit 2.2 - Basics of Excel
    • Unit 2.3 - Basics of R
    • Unit 2.4 - Section Summary
  • Section 3: Understanding Data
    • Unit 3.1 - Initial Appraisal of a Data Set
    • Unit 3.2 - Handling Big Data
    • Unit 3.3 - Characterising a Data Set
    • Unit 3.4 - Probability
    • Unit 3.5 - Section Summary
  • Section 4: Inferences from Data
    • Unit 4.1 - Visualisation
    • Unit 4.2 - Making Predictions
    • Unit 4.3 - Decision Making
    • Unit 4.4 - Section & Course Summary

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Introduction to Web Development

Discover the Core Languages of Web Development: HTML & CSS

By Skillsology | in Online Courses

Not quite sure how websites actually work? You're not alone. This course, however, will show you the basic building blocks of websites and how they work. You'll come to grips with the two most fundamental web development languages, HTML and CSS, and learn basic design and build principals. You'll even learn how to host and run your own site. If you're curious to know more about web development, here's where to start.

  • Access approximately 6 hours of course content 24/7
  • Learn the different elements of a website & how to access them
  • Understand the proper semantic structure of HTML
  • Discover HTML tags, lists, & how to embed media
  • Explore the various properties of CSS to better display your HTML
  • Master the box model of CSS
Chris Misterek is a web designer and developer from Phoenix, Arizona in the US. He’s passionate about beautiful web design and concise front end development. In his free time, he loves riding bikes with his 3 girls and making music. An entrepreneur at heart, he’s built his web design company from a few clients to a steady stream of projects in just a short amount of time. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: 12 months
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: Getting Started
    • Unit 1.1 - Intro
  • Section 2: HTML
    • Unit 2.1 - Basics
    • Unit 2.2 - HTML Elements
  • Section 3: CSS
    • Unit 3.1 - Intro
    • Unit 3.2 - CSS Elements
  • Section 4: Conclusion

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Effective Copywriting Principles

Build Your Brand More Effectively by Mastering the Art of Copywriting

By Skillsology | in Online Courses

Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you're small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you're looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you'll soon be getting any brand the attention it deserves.

  • Access 10 extensive units w/ exercises designed to hone your skills
  • Identify headlines & analyze copy criteria
  • Understand how to write the copy body & the sales process
  • Learn how to deliver effective copy through video, text & resources
  • Explore the history & psychology of writing copy
After starting a marketing agency from scratch and growing it for over 6 years, Doru Catana realized that the only way to reach more businesses and scale his efforts is through online courses, thus the pursuit of delivering the best content possible that helps professionals execute their goals started.

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: The Mindset
    • Unit 1.1 - Essentials: The core steps anyone who plans on starting to write copy should first take.
    • Unit 1.2 - Your Product: Your product is more than you think and for your prospect your product is just a means to an end. Discover how to understand that and use it to your advantage.
    • Unit 1.3 - Why Do People Buy?: Find out why sales are made in the first place and what are the core reasons for them happening.
  • Section 2: The Headline
    • Unit 2.1 - Main Mission: Understand the main mission of the most important component of all copy... the headline.
    • Unit 2.2 - Writing your First Headline Getting started with your first headlines and checking if they pass some basic tests.
    • Unit 2.3 - Refine it to Perfection: After getting your hands dirty with your first headlines it's time to refine your skills and take your writing skills to the next level.
  • Section 3: The Copy Body and the Sale
    • Unit 3.1 - The Copy Body: Headline out of the way, it's time to focus on the bulk of your copy and how to convert viewership to customers and in this unit you get a complete roadmap to success.
    • Unit 3.2 - Making the Sale: Without losing focus of the copy itself, always remember that the goal is the sale, not impressive literature. That's why make sure your copy passes these preliminary sales.
  • Section 4: The Finishing Touches
    • Unit 4.1 - The Importance of Wording: As most aspects of business and life in general there is always room for improvement. And since our work has at it's core words, in this unit you will learn how to use those words more effective.
    • Unit 4.2 - Further Improving your Copy In this unit we wrap things up and cover all other miscellaneous aspects that were not covered in previous modules. Think of it like the last review before hitting print or publish on your work.

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15-Day Satisfaction Guarantee

We want you to be happy with every course you purchase! If you're unsatisfied for any reason, we will issue a store credit refund within 15 days of purchase.