Idea Validation

8.5 Hours

$30.00$110.00

You save 72%

50 Lessons (8.5h)

Welcome to the course
Meet Evan5:16
Course overview5:00
WORKSHEET: Getting your priorities straight
Establishing the problem
The idea validation framework11:25
The idea we are going to use as an example3:19
Customer segmentation14:08
Running a qualitative analysis offline14:59
WORKSHEET: 3 practice ideas
Section 2 review material
QUIZ 1: Section 2 - Lean validation, key terms, & more
Scope out the competition
Search techniques for finding competitors13:35
Running a competition analysis16:48
WORKSHEET: Finding competitors
Section 3 review material
QUIZ 2: Section 3 - Competitors
Getting your first customer feedback
5 second test15:58
Proved.co method8:35
Email validation12:40
Forum validation18:41
RESOURCES: 8 free forums & groups to use for feedback
WORKSHEET: Recap your results
Section 4 review material
QUIZ 3: Section 4
Creating your pitch experiment
Setting up a Launchrock page18:52
Using UnBounce for more in depth analysis12:49
Making the Unbounce page fit your idea13:45
Adding conversion goals + dynamic text7:28
Setting up A/B tests for your Unbounce page16:59
Adding a payment button to your page11:04
Extra: Using a payment button in email5:11
Extra: Using templates for extra wow13:29
Extra: Getting a logo for free8:01
Extra: Getting a better logo for $56:50
Extra: Getting domain names9:59
WORKSHEET: Bad landing page analysis
Section 5 review material
QUIZ 4: Section 5
Testing your idea in the wild
Google16:20
Facebook15:51
RESOURCES: Further reading on Facebook ads
Getting free coupons for Google ($75), Facebook ($50), Bing ($50)7:02
RESOURCES: "Conversion scent" and how it can ruin your experiment
Section 6 review material
Evaluating results
Looking over the results6:20
What to do with emails IMMEDIATELY1:51
To repeat or not6:40
Section 7 review material

DescriptionInstructorImportant DetailsRelated Products

Identify A Good Idea From A Bad One & Start Making Major Progress

Evan KimbrellEvan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

Description

Not all of your ideas are good ones. It's time to accept that. That's the first step. The next step is learning how to validate your ideas so you avoid bad business bullets and learn how to identify a winner when you see it. This course from renowned instructor Evan Kimbrell will help you sift through the bad to get to the gold.

Access 50 lectures & 8.5 hours of content 24/7
Run qualitative feedback trials
Know your competition better
Develop lean online pitch experiments
Discover some of the best free tools used by the pros
Learn how to pick the best price point
Understand why you have picked bad products

Specs

Details & Requirements

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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