Ending In:
Certification Included
access
lifetime
content
8.50 Hours
Description
Not all of your ideas are good ones. It's time to accept that. That's the first step. The next step is learning how to validate your ideas so you avoid bad business bullets and learn how to identify a winner when you see it. This course from renowned instructor Evan Kimbrell will help you sift through the bad to get to the gold.- Access 50 lectures & 8.5 hours of content 24/7
- Run qualitative feedback trials
- Know your competition better
- Develop lean online pitch experiments
- Discover some of the best free tools used by the pros
- Learn how to pick the best price point
- Understand why you have picked bad products
Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.
Details & Requirements
- Length of time users can access this course: lifetime
- Access options: web streaming, mobile streaming
- Certification of completion not included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Welcome to the course
- Meet Evan (5:16)
- Course overview (5:00)
- WORKSHEET: Getting your priorities straight
- Establishing the problem
- The idea validation framework (11:25)
- The idea we are going to use as an example (3:19)
- Customer segmentation (14:08)
- Running a qualitative analysis offline (14:59)
- WORKSHEET: 3 practice ideas
- Section 2 review material
- QUIZ 1: Section 2 - Lean validation, key terms, & more
- Scope out the competition
- Search techniques for finding competitors (13:35)
- Running a competition analysis (16:48)
- WORKSHEET: Finding competitors
- Section 3 review material
- QUIZ 2: Section 3 - Competitors
- Getting your first customer feedback
- 5 second test (15:58)
- Proved.co method (8:35)
- Email validation (12:40)
- Forum validation (18:41)
- RESOURCES: 8 free forums & groups to use for feedback
- WORKSHEET: Recap your results
- Section 4 review material
- QUIZ 3: Section 4
- Creating your pitch experiment
- Setting up a Launchrock page (18:52)
- Using UnBounce for more in depth analysis (12:49)
- Making the Unbounce page fit your idea (13:45)
- Adding conversion goals + dynamic text (7:28)
- Setting up A/B tests for your Unbounce page (16:59)
- Adding a payment button to your page (11:04)
- Extra: Using a payment button in email (5:11)
- Extra: Using templates for extra wow (13:29)
- Extra: Getting a logo for free (8:01)
- Extra: Getting a better logo for $5 (6:50)
- Extra: Getting domain names (9:59)
- WORKSHEET: Bad landing page analysis
- Section 5 review material
- QUIZ 4: Section 5
- Testing your idea in the wild
- Google (16:20)
- Facebook (15:51)
- RESOURCES: Further reading on Facebook ads
- Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:02)
- RESOURCES: "Conversion scent" and how it can ruin your experiment
- Section 6 review material
- Evaluating results
- Looking over the results (6:20)
- What to do with emails IMMEDIATELY (1:51)
- To repeat or not (6:40)
- Section 7 review material
