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Lifetime
Content
1.5 hours
Lessons
63

Copywriting Masterclass: Writing that Sells

Learn the Right Kind of Writing to Skyrocket Your Sales & Conversion Rates

By Doru Catana | in Online Courses

Don't you want to be able to tell your product's story at its true potential? In this course, you'll learn how to double your conversion rate, sales, click-through rate, and help you get results that turn heads. Simply by presenting you to best practices of copywriting, you'll revolutionize the way you communicate about products and how you connect with consumers.

  • Access 63 lectures & 1.5 hours of content 24/7
  • Learn essential copywriting elements
  • Create head-turning headlines
  • Write the perfect sales copy
  • Tweak your message to perfection
  • Make your message more effective & get more sales
Doru Catana has always been passionate about growing businesses. He started out working in a marketing agency, then went to freelancing, grew that into his own agency with a team of six, managing hundreds of campaigns both big and small, then decided he couldn’t reach enough people that way.

So Doru decided to teach things you can put to use every day and get results. His courses have helped thousands of businesses and professionals all over the world, with over 50,000 satisfied students on multiple platforms.

His mission remains the same today: To impact in a positive way as many businesses and people as he can.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • The Mindset
    • Why Copywriting? (3:07)
    • A Mental Image (3:28)
    • AIDA (3:56)
    • How To Get Creative (2:38)
    • What Are You Really Selling? (1:46)
    • John Caples 14 Most Powerful Sales Appeals (3:50)
    • How To Make Your Product a Rockstar (4:08)
    • Who's Your Prospect? (3:21)
    • Maslow's Hierarchy of Human Needs (2:11)
  • The Headline
    • The Mission Of Your Headline (3:20)
    • Always Looking Out for #1 (1:44)
    • Curing is Always Bigger Than Prevention (3:53)
    • Victor Schwab's 10 Most Favorite Headlines (4:23)
    • 4 Headline Idea Starters (3:20)
    • David Ogilvy's Acid Test For Headlines (2:44)
    • Closer and Closer to Perfection (4:35)
    • 16 Point Headline Checklist (4:53)
    • 17 Headline Idea Starters (6:04)
  • The Copy Body and The Sale
    • Visualize Your Prospect (1:02)
    • 8 Preliminary Sales You Must Make (4:37)
    • Core Structure Of All Good Copy (4:41)
    • 17 Steps to a Sale (6:26)
    • 8 Crucial Qualities All Great Copy Shares (2:22)
    • 9 Ways To Boost Selling Power (4:03)
  • The Finishing Touches
    • 18 Ways To Kiss (3:43)
    • 24 Most Powerful Words In The English Language (1:00)
    • 5 Ways To Say More With Less (1:50)
    • How To Spot Weak Copy (1:03)
    • Basic Principles of Graphic Design (1:58)
    • Even More Ideas and Suggestions (2:21)
    • Last Thoughts (1:00)

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Content
3 hours
Lessons
37

Copywriting: How To Be A Crazy Good Copywriter

Discover the Best Copywriting Strategies Known to Man

By Derek Franklin | in Online Courses

As a copywriter, you know brevity is key. With that in mind, here's what you'll do in this course in order to become a great copywriter.

  • Access 37 lectures & 3 hours of content 24/7
  • Dig into 54 unique elements of copywriting
  • Learn how to use & act on ideas, not just learn them
  • Discover a simple system for mastering the art of copywriting
  • Get a professionally designed 100-page guide to use as a reference
  • Start promoting & selling anything—including yourself
Derek Franklin is not only obsessed with teaching great ideas, but also explaining how to put those great ideas into action! Derek has a passion for making personal development visual, simple, and fun - something that will be clear to you as you progress through the course.

He has:
  • Written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide
  • Worked as Creative Director for a nationally-recognized media company, with clients that included Adidas and Papa Johns
  • Created several software products used by over 10000 satisfied users
  • Achieved multiple 5-figure sales days for his products/services
  • Launched more than 15 projects online - everything from software, to ebooks, to a membership site

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • An Introduction To The Copywriter's Brain
    • Your Burning Questions About The Copywriter's Brain, Answered (5:54)
    • What Makes The Copywriter's Brain So Unique? (4:52)
    • What's Included In The Copywriter's Brain, And How To Use It (1:37)
    • The Copywriter's Brain Training Guide
  • Using The Copywriter's Brain
    • The Spark: A Visual Map Of The Art Of Copywriting (4:23)
    • The Spark: Why It Matters (1:38)
    • The Library: 100's Of The Best Copywriting Strategies Know To Man (4:13)
    • The Library: Why It Matters (4:14)
    • The Library Overview: An Exploration Into The Best Copywriting Ideas (0:32)
    • The Library: Doing Research, Knowing Your Prospect (6:57)
    • The Library: Involving Your Client, Knowing Your Purpose (6:40)
    • The Library: Developing Your USP, Preparing (6:33)
    • The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words (8:10)
    • The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits (6:08)
    • The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance (7:43)
    • The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity (8:09)
    • The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes (8:54)
    • The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee (11:56)
    • The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers (8:47)
    • The Library: Media (Audio/Video) (12:26)
    • The Library: SEO (3:43)
    • The Library: Personal Review, Client Review, Testing (9:44)
    • The Library: Google, YouTube (2:33)
    • The Library: Marketing (8:14)
    • The Library: Improving Your Skills (6:23)
    • The Library: Getting Clients (10:20)
    • The Teacher: A Unique Way Of Mastering The Art Of Copywriting (4:45)
    • The Teacher: Why It Matters (7:52)
  • Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
    • Doing An Initial Review Of The Entire Copywriter's Brain (2:27)
    • Review Strategy #1: Do A Quick Review Of The Spark (2:16)
    • Review Strategy #2: Go Around The Spark (1:26)
    • Review Strategy #3: Go Deep Within The Spark (1:40)
    • Review Strategy #4: Read And Express A Library Section Out Loud (2:58)
    • Review Strategy #5: Be A Teacher (2:31)
    • Ideas For When To Do A Review (1:36)
  • And Finally...
    • Thank You! (1:45)

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Lifetime
Content
5.5 hours
Lessons
75

Basic Creative Writing Skills for Beginners

Develop Basic Creative Writing Skills & Hone Your Talent Into Writing a Book

By Brian Jackson | in Online Courses

Isn't it time you finally told the story inside your heart? In this course, you'll learn how to organize and begin writing a short story, novella, or novel. The concepts are the same for each form. It's just a matter of juggling all the right balls.

  • Access 75 lectures & 5.5 hours of content 24/7
  • Learn how to juggle plot, character, & place
  • Discipline yourself to put the first & last words on the page
Born in Los Angeles, California, in the middle of the last century, Brian Jackson has always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, Brian managed to retire early and begin his next career as a self-published author.

Along with writing and publishing his own novels, Brian also publishes the works of his wife, Melanie Jackson. During the past four years he has published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. He has also recorded and distributed a pair of audiobooks available for purchase on Amazon and Audible.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction to the Course
    • An Overview of the Course (3:46)
    • 2016 Edition Changes
    • Introduction to the 2017 Edition (3:20)
    • Notes on the Teachable/Mashable Edition
  • Finding Your Style
    • Introduction to Finding Your Style (3:46)
    • Story Telling Basics (4:15)
    • Mode of Narration (7:14)
    • Plotters vs Pansters (2:04)
    • Discovering Your Personal Writing Style (5:49)
    • Finding Your Style Section Project
    • Summary of Finding Your Style (0:46)
  • Preparing to Write
    • Introduction to Preparing to Write (2:29)
    • Pinterest Notes
    • Research Using Pinterest (7:27)
    • Setting Up Word (7:35)
    • Outlining (10:02)
    • Outlining with Index Cards (3:44)
    • Preparing to Write Section Project
    • Summary of Preparing to Write (0:58)
  • Beginning to Write
    • Introduction to Beginning to Write (1:59)
    • When, Where and How (4:15)
    • Keeping a Journal (2:59)
    • Choosing the Right Word (4:00)
    • Standard Story Arcs and Character Archetypes (8:11)
    • Beginning to Write Section Project
    • Summary of Beginning to Write (0:43)
  • Writing
    • Introduction to Writing (1:05)
    • Where to Begin Your Story (4:46)
    • Writer's Block (4:37)
    • Write! (3:11)
    • Writing Section Project
    • Summary of Writing (0:46)
  • Editing
    • Introduction to Editing (2:35)
    • Proofreading Your Word (8:10)
    • Waterfall vs Spiral (4:47)
    • Editing Resources (2017 Addendum) (5:37)
    • Editing Section Project
    • Summary of Editing (1:00)
  • Basic Writing Skills
    • Introduction to Basic Writing Skills (1:49)
    • Words and Spaces: Lecture (15:00)
    • Words and Spaces: Writing Session (7:28)
    • Words and Spaces: Writing Session Files (Downloadable Lecture Material)
    • Punctuation: Lecture (21:09)
    • Punctuation: Writing Session (8:37)
    • Punctuation: Writing Session Files (Downloadable Lecture Material)
    • Dialog: Lecture (6:10)
    • Basic Writing Skills Section Project
    • Summary of Basic Writing Skills (0:37)
  • Advanced Writing Techniques
    • Introduction to Advanced Writing Techniques (1:02)
    • Foreshadowing, Symbolism, Red Herrings and Plot Twists (8:41)
    • Writing Authentic Dialog (6:57)
    • Tension and Suspense: Building Dread (4:24)
    • Show Don't Tell (4:04)
    • Character Backstory Development (6:50)
    • World Building (10:06)
    • Writing Conflict and Fight Scenes (4:19)
    • Writing Romantic Scenes (6:37)
    • Writing Scary Scenes (2:22)
    • Including Side Stories (5:30)
    • Writing By Deconstructing What's Popular (9:03)
    • Advanced Writing Techniques Section Project
    • Summary of Advanced Writing Techniques (0:29)
  • Self-publishing
    • Introduction to Self-publishing (1:08)
    • Summary of the Self-publishing Process (5:07)
    • Book Length, Series and Price (19:50)
    • Book Covers: You Have Several Options (5:21)
    • Summary of My Self-publishing Courses (7:05)
    • Sources of Additional Information
    • Self-publishing Section Project
    • Summary of Self-publishing (2:23)
  • Writing Sessions
    • Introduction to the Writing Sessions (1:26)
    • Writing Session: Third Person, Subjective, Past Tense, Thriller (11:03)
    • Writing Session: First Person, Character, Past Tense, Thriller (4:48)
    • Writings Sessions Section Project
    • Summary of the Writing Sessions (0:39)
  • Conclusion
    • What Now? (1:43)

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Lifetime
Content
3 hours
Lessons
44

How To Start Your Own Freelance Copywriting Business

Learn Step-by-Step How to Make a Living From Anywhere Running Your Own Freelance Business

By Eric Campbell | in Online Courses

Imagine owning your own copywriting business where you could charge $50-100/hour while working from (and living) anywhere you want. It's a lot more achievable than you think. In this course, you'll learn from two experts who have actually done it.

  • Access 44 lectures & 3 hours of content 24/7
  • Cover everything a complete beginner would know to become a paid copywriter
  • Explore the business side of launching a freelance career
  • Learn how to write effectively & persuasively
  • Understand how to get your first clients & charge for writing
Eric Campbell began his entrepreneurial adventure at age 13, and is now 22 years old. He's a businessman and importer that has made a career off of importing from China. He brings immense experience importing products and putting them on Amazon FBA, and is also in the middle of building his business right now. He has used his copywriting business to live around the world including Costa Rica, New York, Germany, Italy and Spain.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Everything You Need To Know About Starting Your Own Copywriting Business
    • Why Finding Copywriting Was So Exciting! (Eric) (3:18)
    • A Day In The Life of a Copywriter (5:53)
    • Dan's Story of Becoming a Copywriter (4:17)
    • Don't Worry! You Don't Have To Be A Great Writer (1:20)
    • Quick Start - Summary and Wrap Up (2:16)
  • Copywriting Mindset And Theories: The Foundation For Your Copywriting Skills
    • Get Excited! The Mindset Behind Great Copywriting Is Fascinating (1:02)
    • The #1 Most Important Theory! (4:11)
    • To Be Persuasive Your Reader Must Trust You (5:43)
    • The Copywriters Selling Secret (This Will Give You An Unfair Advantage) (4:20)
    • Keep It Simple! (3:42)
    • Get To Know Your Readers (4:12)
    • Why Most Marketing Messages Feel So Hollow (2:46)
    • This Lecture Will Make You A Better Copywriter (2:26)
    • What Are You Offering?? (2:16)
  • How To Get Your First Client, How Much To Charge Them And A Confidence Booster!
    • How To Handle New Types of Projects You Haven't Done Before (5:57)
    • What If I Don't Have ANY Experience Yet? (5:42)
    • Need a Confidence Boost? Watch This (2:11)
    • How Much Should You Charge Clients? (2:46)
  • Copywriting Fundamentals: Everything You Need To Write Effective Copy
    • The Most Important Copywriting Fundamentals (2:22)
    • What Is The Most Important Part Of Any Piece Of Copy? (2:46)
    • Let's Break It Down: What Makes A Headline Effective? (4:37)
    • Real World Examples: Headlines (5:54)
    • How To Write An Effective Headline (3:38)
    • Real World Examples: Body Copy (3:05)
    • This Copywriting Framework Will Be Your Secret To Writing Great Copy (4:52)
    • Is It Easy To Read? (3:20)
    • How To Overcome The 'Blank White Screen' (3:46)
    • Call To Action: For Salesletters (6:43)
    • Call To Action: For Clients (1:18)
  • Marketing & Getting Your First Clients
    • The Long Shoot Q&A Part One: Portfolio, References, & Should You Work For Free? (11:07)
    • The Long Shoot Q&A Part Two: Getting Your First Paid Clients & How To Bill Them (10:10)
    • The Long Shoot Q&A Part Three: Elance Success Tips & Info On Using Contracts (8:30)
  • How To Setup A Simple Website: Create A Professional Portfolio Site For $20
    • Create A Professional Website (Don't Worry It's Much Easier Than You Think!) (0:45)
    • How To Create A Wordpress.com Account (4:02)
    • How To Change The Look Of Your New Website (3:32)
    • Create Your First Page On Your Website! (6:19)
    • How To Get A Professional Domain Name (2:01)
    • Starting Points On How You Can Build A Website On Wordpress.org (Optional) (2:42)
  • How To Always Have The Confidence To Take On Any Project (Sharpen Your Saw)
    • Sharpen Your 'Copywriting Saw' (1:24)
    • Become An Expert By Hand Copying Famous Sales Letters (1:35)
    • These Copywriting Books Will Dramatically Improve Your Writing Ability (4:53)

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