Product Management: Product Market Strategy

5 Hours

$39.00$96.00

You save 59%

18 Lessons (5h)

Overview
Overview
Introduction
Learning Objectives
Suggested Reading Materials
Lessons
About the Exercises in this course and Resources
Part 1: Process, Vision, Values & Definitions
Introduction to Agile Market Strategy for B2B Products
Definitions and Concepts
Product Lifecycle Framework
Product Management Framework
Readiness Checklist
Plan Outline
Decision Making, Schedule, and Resources Required
Decision Making, Schedule, and Resources Required: Exercise
Vision and Values
Examples of Vision Statements
Vision and Values: Exercise
Perfect Storm: Exercise
Product Market Opportunity, Description and Value
Product Market Opportunity, Description and Value: Exercise
Part 2: Market Assessment
Personas and Use Cases
Personas and Use Cases: Exercise
Market Adoption
Market Adoption: Exercise
Markets and Market Segments
Markets and Market Segments: Exercise
Total Available (Addressable) Market (TAM)
Total Available (Addressable) Market (TAM): Exercise
Target Markets
Target Markets: Exercise
Competitive Environment
Competitive Environment: Exercise
Part 3: Product Focus
Product Positioning
Product Positioning: Exercise
Strengths, Weaknesses, Opportunities and Threats
Strengths, Weaknesses, Opportunities and Threats: Exercise
Penetrating Existing and New Markets
Penetrating Existing and New Markets: Exercise
Requirements and Training for Sales, Marketing, Distribution, Channels, Partners
Requirements and Training: Exercise
Pricing and Business Model
Pricing and Business Model: Exercise
Metrics
Metrics: Exercise
Part IV: Bringing Your Plan To Life
Product Market Strategy: Exercise
Product Marketing Strategy Plan
Next Steps
Next Steps

DescriptionInstructorImportant DetailsRelated Products

Corner Your Ideal Market with This Tutorial in Product Market Strategy

Spice CatalystDavid Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world. For more details on this course and instructor, click here. This course is hosted by StackSkills, the premier eLearning destination for discovering top-shelf courses on everything from coding—to business—to fitness, and beyond!

Description

Product success rate in the market is less than 60%. This course will help you beat that number by teaching you how to think through the critical elements behind a strategic product marketing plan. Completing this course will give you greater confidence in your ability to develop and execute a successful product plan, and may be directly applicable to your work.

Access 5 hours of content & 18 lessons
Understand the components that define a Product Market Strategy
Learn how to build & critique your own Product Market Strategy
Discover product lifecycle & product management frameworks
Discover how to target & adopt the right markets
Receive instructor feedback on your plan upon completion of the course
Receive a personal recommendation from the instructor after a clear, quality demonstration of your plan

Specs

Details & Requirements

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming, download for offline access
Certification of completion included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Compatibility:

Internet required

Terms

Instant digital redemption

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