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Lessons
152

Digital Marketing Management

Create the Ultimate Marketing Strategy with This 10-Course Training

By Oxford Learning Lab | in Online Courses

This in-depth training includes 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you'll benefit from a well rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.
  • Web CopyWriting 2017: learn to craft successful digital copy from scratch, from drafting to editing
  • Web Analytics 2017: use web analytics to encourage more visitors to flow through your web pages & convert them into sales
  • Social Media Channels 2017: generate revenue w/ social media channels
  • Email Marketing 2017: discover how to form your strategies, set realistic targets & design engaging email content
  • SEO - Search Engine Optimization 2017: make sure your site ranks highly for the key phrases your potential customers are typing into the search engines
  • PPC 2017: study all the strategy related to Pay Per Click advertising
and more!
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies. For more details on this bundle and instructor, click here. This course is hosted by StackSkills, the premier eLearning destination for discovering top-shelf courses on everything from coding—to business—to fitness, and beyond!

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Web CopyWriting 2017
    • Intro
    • Understand the different online platforms to write on
    • Learn Where CopyWriting Sits on Your Marketing Plan
    • Best Practices
    • Create Killing Headlines
    • How to Write Links People Want to Click On
    • Examples: Learn From Who Is Already Doing It Right
    • Summary and Resources
    • Avoid This Mistake - Or Get Busted!
  • Web Analytics 2017
    • Intro
    • Understand Analytics
    • Learn what is working and what is not working on your site
    • Track the results of your marketing campaign
    • Describe your outcome & meet your goals
    • Examples on using analytics to draw conclusions on incoming traffic
    • Lagging and Leading Indicators: learn what will happen next
    • How Organizations are using analytics to make more money
    • Summary and Resources
  • Email Marketing 2017
    • Intro
    • Meet the most powerful digital marketing tool
    • The Best Acquisition Channel System
    • Step One: Clarify Your Email Marketing Goals
    • Step Two: Create Your Email Marketing Machine
    • Step Three: Analyse Your Data
    • Step Four: Create email content that people want to read from you
    • Step Five: Test your emails in different platforms
    • Examples from leading companies
    • Summary and Resources
    • Email Marketing Resources Sept 2017
    • Email A/B Test Made Simple
  • Social Media Channels 2017
    • Intro and History
    • How We can Make the Most from Social Media
    • How to Make It Work for You 1
    • How to Make It Work for You 2
    • Social Media Marketing Plan 1
    • Social Media Marketing Plan 2
    • Social Media Marketing Plan 3
    • Learn from Who Applies It
    • Further resources and Summary
  • SEO 2017
    • Intro and history
    • What is it
    • The Search SuperPower
    • Strategy and Techniques to Get to The Top 1
    • Strategy and Techniques to Get to The Top 2
    • Strategy and Techniques to Get to The Top 3
    • Who applies it and Summary
  • Website UX 2017
    • Intro and history
    • First Steps on Getting the Site Your Customers Want
    • Start Testing Your Current Website
    • Learn How to Build a Better Site 1
    • Learn How to Build a Better Site 2
    • Learn How to Build a Better Site 3
    • Learn How to Build a Better Site 4
    • Examples: Who applies it
    • Further resources and Summary
    • New simple way to boost your subscription rate
  • PPC - Pay Per Click 2017
    • Intro and history
    • The Different Pay Per Click Alternatives
    • Why and when do we use it
    • Strategy and Techniques for PPC 1
    • Strategy and Techniques for PPC 2
    • Strategy and Techniques for PPC 3
    • Strategy and Techniques for PPC 4
    • Who applies it
    • Further resources and Summary
  • Content Marketing 2017
    • Intro & History
    • Mapping the Customer Research Journey
    • Start Creating a Content Strategy
    • The Million Dollar Question: Why People Should Follow your Content?
    • Tools That Help You Create Content Strategy
    • Design Content to Be Shared
    • Who applies it
    • Further resources and Summary
  • Campaign planning 2017
    • Intro history What is it
    • Why Build a Marketing Campaign
    • Structure an Integrated Campaign
    • Campaign Planning - How To 1
    • Campaign Planning - How To 2
    • Campaign Planning - How To 3
    • Campaign Planning - How To 4
    • Campaign Planning - Examples
    • Further resources and Summary
  • Bonus Topic: Digital Marketing Research 2017
    • Intro & History
    • The Customer is in Charge: Find How
    • Multi-Device and Multi-Tasking Research
    • Understand Your Customer Buying Process
    • Understand Your Customer Research
    • Other Types of Web Testing
    • Who applies it Further resources Summary
  • Web CopyWriting That Works!
    • Intro to Copywriting for the Web
    • Why are you writing
    • How the web affects copywriting
    • What makes good writing
    • How people read online
    • Who are you writing for
    • Getting the words right-Planning
    • Drafting your copy
    • Editing your copy
    • Readability online-Part1
    • Readability online-Part2
    • Making use of headlines
    • Other layout tips
    • Navigability
  • Email Marketing
    • Intro to Email marketing
    • Pros and Cons
    • Planning
    • Choosing an Email Service Provider
    • The secret of success
    • Design your process
    • Building the list
    • Relevance
    • Personalisation
    • Improving open rates
    • The From field
    • Timing
    • The creative
    • The offer
    • Copywriting
    • Mobile devices
    • The landing page
    • Improving deliverability
  • Social Media for Business Growth
    • Social media - Announcement
    • Introduction to Social media strategy - Part 1
    • Introduction to Social media strategy - Part 2
    • Key messages - Part 1
    • Key messages - Part 2
    • Key messages - Part 3
    • Agree targets objectives and strategy
    • Develop your strategy
    • Evaluate social media tools - Part 1
    • Evaluate social media tools - Part 2
    • Create a cross functional approach - Part 1
    • Create a cross functional approach - Part 2
    • Light touch editorial approach
    • The psychology of sharing
    • Internal policies and terms of use - Part 1
    • Internal policies and terms of use - Part 2
    • Internal policies and terms of use - Part 3
    • Internal policies and terms of use - Part 4
    • Implement social media monitoring - Part 1
    • Implement social media monitoring - Part 2
    • Social media person or team - Part 1
    • Social media person or team - Part 2
    • Social media person or team - Part 3
    • Social media person or team - Part 4
    • Social media person or team - Part 5
    • Conduct appropriate training
    • Define metrics and ROI - Part 1
    • Define metrics and ROI - Part 2
    • Define metrics and ROI - Part 3
    • What WebUX Means for Users
    • Completing the Plan

View Full Curriculum


Access
Lifetime
Content
3 hours
Lessons
44

Google Analytics & AdWords Tutorials: 2 Courses

Master Two Essential Tools Required for a Career in Marketing

By Google Adwords Tutorial | in Online Courses

Mastering both Google Analytics and AdWords will benefit your career immensely, no matter your industry or title within the digital space. Google AdWords is an industry-leading tool for creating campaigns to boost traffic, increase sales, and build you business online. This course will prepare you to qualify for marketing positions, and blow the competition away with proven strategies. Google Analytics is another essential tool that delivers crucial data on user behavior, and this additional course teaches you to use that data to make smart business decisions. These two skills together--a recipe for online business and career growth. Google Analytics Course
  • Learn to use data to promote growth w/ over 44 lectures & 3 hours of content
  • Understand each report in detail & use the data to grow your business
  • Find out details on who your customers are
  • Understand user behavior
  • Create & analyze reports
  • Make data-driven decisions
Google AdWords Course
  • Learn the fundamentals of AdWords w/ over 44 lectures & 3 hours of content
  • Understand campaign targeting
  • Manage your budget & bids
  • Conduct keyword & competitive research
  • Learn optimization strategies & remarketing
Corey Rabazinski is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He is currently the Marketing Director at Code School (acquired by Pluralsight) where he has helped the startup get to over 1 million users and $1M MRR within his first year at the company. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts, and Universal Studios. For more details on the courses and instructor, click here and here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required
  • Google Analytics
  • Google AdWords

Course Outline

  • Google AdWords Fundamentals
    • AdWords Intro (7:08)
    • Ad Rank (8:58)
    • Landing Pages (6:37)
    • Walk Through: Landing Page Examples (5:35)
    • Campaign & Ad Group Fundamentals (7:19)
    • Section 1: Links & Further Reading
  • Targeting and Bidding
    • Location Targeting (7:25)
    • Walk Through: Location Targeting (5:26)
    • Walk-through: Location Groups (2:07)
    • Language Targeting (4:48)
    • Walk Through: Language Targeting (1:27)
    • Bidding & Budgeting (3:37)
    • Walk Through: Bidding & Budgeting (3:48)
    • Walk Through: Adding Conversion Tracking (5:11)
    • Ad Extensions (4:20)
    • Walk Through: Ad Extensions (5:45)
    • Section 2: Links & Further Reading
  • Creating Ads & Adding Keywords
    • Creating & Writing Ads (5:19)
    • Walk Through: Creating And Writing Ads (3:13)
    • Adding Keywords (5:38)
    • Keyword Match Types (7:13)
    • Walk Through: Adding Keywords & Keyword Match Types (1:57)
    • Walk Through: Adding Negative Keywords (3:53)
    • Dynamic Keyword Insertion (4:13)
    • Walk Through: Dynamic Keyword Insertion (2:18)
    • Section 3: Links & Further Reading
  • AdWords Strategies & Research Tools
    • Walk Through: Competitive Research (6:38)
    • Google Keyword Planner (8:08)
    • Walk Through: Using Google Analytics for Keyword Research (5:15)
    • Section 4: Links & Further Reading
  • Optimization
    • Optimization Overview (1:08)
    • Optimizing Campaign Settings (4:26)
    • Optimizing Through A/B Testing (3:13)
    • Optimizing with Ad Extensions (2:19)
    • Optimizing Click Through Rates (3:32)
    • Optimizing with Negative Keywords (3:49)
  • Display and Remarketing
    • Intro into Display Campaigns (7:56)
    • Walk Through: Display Campaigns (8:48)
    • Intro into Remarketing (8:08)
    • Walk Through: Remarketing (6:20)
    • Section 5: Links & Further Reading
  • Conclusion
    • The Wrap-up (1:19)

View Full Curriculum


Traction: A Startup Guide to Getting Customers

Get a Bonus Taste of This Top-Selling E-Book & Unlock the Secret to Startup Growth

By Penguin Random House | in Online Courses

This essential book is the guide to making sure your startup is not the next failed venture to hit Silicon Valley. Learn to build traction--real customer growth--with the "Bullseye Framework," a five-step process to success. Traction will help you find the marketing channel that works for your company by looking at how some of the best have done it in the past. With 40 interviews with successful founders, you'll learn what works and what doesn't before you put it into practice yourself.
  • Get a 60 page summary of 43 Fast and Cheap Marketing Hacks & Traction Strategy
  • Understand how today's startups grow & get traction
  • Study the founders of several of the biggest companies around
  • Learn to strategize your marketing approach
  • Read this detailed e-book on your own time
Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015.

Details & Requirements

  • Includes a 60 page sample

Compatibility

  • Internet required


Terms

  • Instant digital redemption

15-Day Satisfaction Guarantee

We want you to be happy with every course you purchase! If you're unsatisfied for any reason, we will issue a store credit refund within 15 days of purchase.