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64

Google Ads for Beginners 2020: Step-by-Step Process

Set Up & Create a Google Ads Campaign from Scratch Following a Proven Strategy

By Joshua George | in Online Courses

Are you looking for a Google Ads course that shows you exactly how to set up and run profitable Google ads? If yes, you're in the right place! In this course, instead of just giving you the theory and then leaving it up to you to figure it all out, you'll watch over instructor Joshua George's shoulder and see how to implement everything he's teaching. Making the course and everything you learn super actionable for those who wish to execute it all.

4.8/5 average rating: ★ ★ ★ ★

  • Access 64 lectures & 4 hours of content 24/7
  • Set up your first Google Ad
  • Understand what a keyword is & the intent behind one
  • Find out how to find hundreds of keywords you can target for your business
  • Learn what match types & how they can save you tons of money
  • Write killer ads that generate clicks
  • Learn about bidding strategies
  • Set up & track conversions
  • Know how to optimize your ad campaigns
Joshua George | SEO Consultant & Expert
4.8/5 Instructor Rating: ★ ★ ★ ★

Joshua is the founder of ClickSlice, an extremely successful SEO agency based in London. Joshua originally got involved with SEO as an end result of selling on eBay. He regularly attends SEO conferences across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO Consultant for businesses in London.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Your First Program

  • Introduction

    • Introduction - 1:13
    • Link to Private Facebook Group
  • Basics/ Account Set Up

    • What We're Going To Cover In This Section - 1:03
    • What is Google Ads? - 3:58
    • Where Do Google Ads Appear? - 4:46
    • Google Account Hierarchy - 4:02
    • Setting Up Your First Google Ads Account - 5:04
    • Location Targeting - 9:13
    • Budget and Selecting Your Bidding Strategy - 4:13
    • Setting Up Billing - 2:03
    • Quiz #1
  • Keyword Research for Google Ads

    • What We're Going To Cover In This Section - 0:45
    • What Is A Keyword & Understanding The Intent Behind One - 3:34
    • How To Find Keywords To Target - Related Website URL - 6:36
    • How To Find Keywords To Target - Keyword Planner - 5:22
    • How To Find Keywords To Target - SEMRush - 7:13
    • How To Organise Your Keywords By Themes - 11:47
    • Google Ads - Keyword Research Template
    • Everything You Need To Know About Keyword Match Types - 6:24
    • How To Add Match Types To Your Keywords Like A Pro - 8:06
    • The Importance Of Negative Keywords & How To Add Them To Your Account - 7:34
    • Quiz #2
  • Creating Your Ads

    • What We're Going To Cover In This Section - 0:39
    • The Evolution Of How Ads Appear In Google - 3:20
    • Best Practices for Writing Killer Ad Text - 7:04
    • How To Create Your First Google Ad - 16:36
    • Ad Rotation - Everything You Need To Know - 4:47
    • Ad Schedule - How To Select The Days & Times You Want Your Ads To Show - 5:19
    • Quiz #3
  • Bidding Strategies Explained

    • What We're Going To Cover In This Section - 0:44
    • Target CPA - 4:19
    • Target ROAS - 6:29
    • Google Ads Formulas Calculator
    • Maximize Clicks - 2:48
    • Maximize Conversions - 2:09
    • Target Impression Share - 3:25
    • Manual CPC & Enhanced CPC - 5:11
  • Google Ads Dynamics

    • Understanding Quality Score - 7:14
    • What We're Going To Cover In This Section - 0:43
    • The 4 Components That Make Up Quality Score - 7:36
    • Understanding Ad Rank and How It Is Calculated - 5:35
    • How Google Determines How Much You Pay Per Click - 5:06
    • When You Can Ignore Low Quality Scores (and when you can't) - 3:23
    • Quiz #4
  • Ad Extensions

    • What We're Going To Cover In This Section - 0:30
    • What Are Ad Extensions & The Benefits Of Using Them - 4:13
    • The Different Types Of Ad Extensions You Can Use - 6:03
    • How To Add Sitelink Extensions To Your Ads - 6:12
    • How To Add Callout Extensions To Your Ads - 3:35
    • How To Add Call Extensions To Your Ads - 3:44
    • How To Add Location Extensions To Your Ads - 2:05
    • Things To Bear In Mind When Using Ad Extensions - 2:57
    • Quiz #5
  • Conversion Tracking

    • What We're Going To Cover In This Section - 0:38
    • Understanding The Basics Of Conversion Tracking & Its Benefits - 3:24
    • The Two Main Types Of Conversions You Can Use - 7:41
    • How To Set Up Conversion Tracking For Form Submissions - 14:49
    • How To Set Up Conversion Tracking For Phone Calls - 11:58
  • Campaign Optimisation

    • What We're Going To Cover In This Section - 0:53
    • Optimising Your Ads Based On Keyword Data - 7:30
    • Optimising Your Ads Based On Ad Data - 2:50
    • Optimising Your Ads Based On Devices - 4:19
    • Optimising Your Ads Based On Specific Times & Days - 4:52
  • Conclusion

    • Conclusion, Goodbye For Now... - 0:51

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20.0 hours
Lessons
157

Google Apps Script Complete Course: New IDE (100+ Examples)

Create Custom Functions within G Suite, Docs, Sheets, Gmail, Drive, Calendar, & More

By Laurence Svekis | in Online Courses

Google Apps Script is a rapid application development platform that makes it fast and easy to create business applications that integrate with Google Workspace. Loaded with 100s of Google Apps Script code snippets, this course will let you do amazing things with Google G Suite. Explore what you can create and how you can release functionality within your G Suite apps. Help with productivity connect Google Services to do even more!

4.6/5 average rating: ★ ★ ★ ★

  • Access 157 lectures & 20 hours of content 24/7
  • Add custom menus, dialogs, & sidebars to Google Docs, Sheets, and Forms
  • Publish web apps — either standalone or embedded in Google Sites
  • Create customized user interfaces that are directly integrated into Google Workspace applications
  • Boost workflow efficiency when working with Google Workspace by automating or streamlining tasks
  • Connect to non-Google services within Google Workspace applications
Laurence Svekis | Instructor, GDE, Application Developer
4.3/5 Instructor Rating: ★ ★ ★ ★

Providing Smart digital solutions online since 2001, Laurence Svekis is considered a true web technology expert. He has professional experience in a wide range of digital areas, from Search Marketing, Video Marketing, Content creation, User Experience, application architecture, and web programming.

The applications he has created have entertained, informed, and engaged tens of millions of people. He has over billions of page views on various platforms and has sent millions of click-through visitors. He has developed hundreds of web applications, from microsites to enterprise-level platforms.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account
  • JavaScript & basic HTML and CSS knowledge
  • Basic web development understanding

Course Outline

  • Introduction to Getting Started with Google Apps Script
    • 0IntroductionMain - 2:25
    • 1GettingStartedwithApps_Script - 4:50
    • 2AppsScript_Editor - 9:01
    • 3AppsScriptEditorWrite_Code - 6:00
    • 4UpdatedProjectSettings_Editor - 9:26
    • 5DeployaWebApp - 8:42
  • JavaScript in the Cloud Google apps Script and JavaScript Basics of Code
    • 0JavaScriptSection_Introduction - 2:16
    • Section_2
    • 1JavaScriptVariables_Functions - 13:43
    • 2Arraysand_Objects - 17:07
    • 3LoopsConditions_JavaScript - 9:50
    • 4JavaScriptBuiltInMethods - 11:17
  • Google Apps Script Sheets Spreadsheet Service Class SpreadsheetApp
    • 0Introductionsheets_2 - 2:43
    • 1Marcosin_Spreadsheets - 8:22
    • GoogleAppsScriptSheetsSpreadsheetServiceClass_SpreadsheetApp
    • 2IntroductionClass_SpreadsheetApp - 6:57
    • 3SpreadsheetSheets - 7:27
    • 4SheetsandSpreadsheetSelection - 15:19
    • 5SheetsCreateNewSheet - 4:44
    • 6InteractWith_Sheets - 10:50
    • 7SelectingRangeFromSheets - 8:40
    • 8SetValuestoRows - 8:08
    • 9DebuggingDashboard_Options - 6:09
    • 10SheetDataColsand_Rows - 10:25
    • 11ActiveSheetandSelections - 10:28
    • 12ExerciseCopyValuesIntoNewSheet - 10:43
    • 13SpreadsheetUI_ - 6:19
    • 14ExerciseCustomLoggerinto_Sheet - 10:36
    • 15SpreadsheetUIAlertsand_Prompts - 10:58
    • 16SpreadsheetUIModalDialog - 9:23
    • 17ShowSidebarHTMLCode - 7:03
    • 18AppendRowAddingRowsto_Sheet - 9:10
    • 19PrependRow_Exercise - 6:58
    • 20CellFormulasandCustom_Functions - 5:59
    • 21CellNotesandComments - 5:08
    • 22SpreadsheetAppOverview - 3:04
  • 4 Google Apps Script Document Service Class DocumentApp
    • 0Section4IntroductionDocs_3 - 2:06
    • 1DocumentAppClass_Introduction - 4:05
    • Source Code
    • 2StandAloneScriptAddto_Doc - 10:12
    • 3DocumentContents - 8:41
    • 4DocumentAppParagraphs - 9:31
    • 5DocumentAppParagraphs_2 - 6:15
    • 6SetFontSizeandGetBody_Elements - 11:45
    • 7BodyElementsasText - 8:49
    • 8StyleAttributes - 9:19
    • 9ReplaceTextWithinBody - 14:40
    • 10ListType_Elements - 5:54
    • 11CopyDocClearDoc - 3:29
    • 12CreateTable - 7:43
    • 13DocumentAppUI_Menu - 8:06
    • 14ExerciseAdd_Text - 5:58
    • 15ExerciseHighlight_Text - 6:40
    • 16UIshowModalDialog - 6:42
    • 17UIShowSidebarMenu - 2:54
    • 18InsertImages - 6:31
    • 19DocumentAppOverview - 4:45
  • 5 Google Apps Script Drive Service Class DriveApp
    • 0Section5DriveAppService - 2:30
    • Section_5
    • 1DriveAppService_getFiles - 4:29
    • 2GetFilesinspecific_Folder - 3:28
    • 3DriveAppCreateaFile - 5:04
    • 4DriveDetails - 2:48
    • 5SendFilestoTrash - 11:01
    • 6FileAccess_Permissions - 14:17
    • 7UpdatedSetFileand_Folder - 6:50
    • 8GetFile_Details - 9:23
    • 9MoveFilestoNew_Folder - 9:30
    • 10SearchDrive_Files - 8:26
    • 11DriveSearch_Challenge - 13:13
    • 12DriveAppClass_OVerview - 3:00
  • 6 Google Apps Script Gmail Service Class GmailApp Methods for sending email
    • 0Section6GmailService - 2:15
    • 1SendingEmailswithApps_Script - 6:41
    • Source Code
    • 2MailAppsendEmail - 12:41
    • 3DraftsemailinGmailApp_Service - 9:43
    • 4GmailAppServiceInboxThreads - 14:18
    • 5SendEmailfromTemplate - 10:05
    • 6UseDocasEmail_template - 12:47
    • 7SpreadsheettoSendEmails - 18:25
    • 8StarMessages_Gmail - 8:34
    • 9MessageLabels - 13:14
    • 10ChatThreads_GmailApp - 3:47
    • 11GmailAppSearch - 4:23
    • 12GmailAppAttachment_Class - 7:55
    • 13GmailAppOverview - 6:00
    • New Lecture
  • 7 Introduction to Google Apps Script Calendar Service Class CalendarApp
    • 0Section7CalendarService - 1:52
    • 1ClassCalendarAppAccessCalendarNN - 9:06
    • Section_7
    • 2GetOwnedCreateCalendars - 6:54
    • 3UpdateNameaddDescription - 8:27
    • 4CalendarEvent_Class - 10:32
    • 5CreateEvents_CalendarApp - 11:45
    • 6CreateEventsCalendarApp2 - 12:42
    • 7CalendarDelete_Events - 5:42
    • 8CalendarEvent_Guest - 12:37
    • 9ListCalendarEventsin_Sheet - 13:10
  • 8 Google Apps Script Slides Service Class SlidesApp
    • 0Section8_SlidesApp - 2:28
    • 1SlidesServiceClassSlidesApp - 3:28
    • Section_8
    • 2SlidesBoundScriptUpdates - 9:29
    • 3getSlidesUpdatethem - 12:15
    • 4SlideAppUI_Menu - 8:30
    • 5RemoveSlide_Button - 7:19
    • 6SlideTextRangeInsertText - 9:19
    • 7SlideAppLayouts - 9:41
    • 8CreateaPresentationfrom_Sheets - 17:54
    • 9CreateaPresentationfromSheets2 - 7:59
    • 10SlideAppClass_Overview - 8:26
  • 10 Google Workspace services
    • 0Section10Workspaceservices - 2:29
    • 1_ClassContactsApp - 7:52
    • Section_10
    • 2LanguageAppService - 6:32
    • 3MapsService - 9:59
    • 4BaseService - 7:51
    • 5ContentService - 7:04
    • 6HTMLService - 11:19
    • 7Classgooglescripthost - 13:02
    • 8ClientSideData - 10:41
    • 9ClassPropertiesService - 8:15
    • 10UrlFetchAppClass - 10:45
  • 11 Google Apps Script Common Services Mini Apps and Useful Coding Examples
    • 0MiniAppsCodeExamples - 1:44
    • 1CreateChartsinSheets - 10:34
    • Section_11
    • 2CreateChartsinSheets_2 - 7:05
    • 3ChartstoSlidesCreate - 10:19
    • 4SlidesasPDFin_Drive - 11:14
    • 5UITester_Docs - 11:37
    • 6UITester_Sheets - 8:57
    • 7SheetsSimple_Triggers - 13:06
    • 8onGetonPostSimpletriggers - 10:57
    • 9AppsScript_Triggers - 18:06
  • 12 Mini Projects with Web Apps Create web app URLs using Google Apps Script
    • 0-1CodeExamplesMiniProjects - 2:04
    • 0-2MultiplePageWebAppIntroduction - 4:10
    • 1MultiplePageWebApptemplates - 12:57
    • Section_12
    • 2MultiplePageWebApptemplates_2 - 12:57
    • 3MultiplePageWebApptemplates_3 - 10:31
    • 4IntroductionDocumentUIFile - 2:48
    • 5DocumentUIFiletemplates - 9:31
    • 6BuildtheClientSide_interaction - 9:59
    • 7DocsandClientSide_Interaction - 12:56
    • 8DocsInteractive_Project - 8:02
    • 9CustomSheetQuizWebApp - 4:00
    • 10CustomwebappQuizSetup - 10:39
    • 11SheetDatatoClient_Side - 9:41
    • 12AddQuestionswithRadioButtons - 16:16
    • 13SubmitFormtoSheets
    • 14AddDatatoSheet - 12:37
  • 13 Create a WebApp API endpoint Google Apps Script Addon Project
    • 0AppsScript_Addon - 2:12
    • 1SheetsDataasWebApp_Endpoint - 9:47
    • Section_13
    • 2DeployasAddonSetup_1 - 6:34
    • 3HomePageSetup_Addon - 6:43
    • 4URLFetch_Content - 6:33
    • 5AddonComplete_Coding - 5:46

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1.0 hours
Lessons
24

Google Chat & Meet: Beginner

Initiate, Join, & Schedule Meetings Using Chat and Meet

By Intellezy Learning | in Online Courses

This course is designed to teach users about Google Chat and Meet. These two separate applications replace and expand on the functionalities that exist(ed) in Hangouts. Students will be able to use direct and group messaging. They will learn to initiate, join and schedule meetings. Students will also learn how to share their Desktop and applications within a meeting. By the end of the course, you will learn how to navigate Google Chat and Meet.

4.1/5 average rating: ★ ★ ★ ★

  • Access 24 lectures & 1 hour of content 24/7
  • Learn how to use direct & group messaging
  • Know how to share desktop & applications within a meeting
  • Gain basic understanding on how to initiate, join & schedule meetings
Intellezy Trainers | Computer Training Specialists
4.4/5 Instructor Rating: ★ ★ ★ ★

Intellezy collaborates with organizations to help implement and adopt technology to its maximum potential. From their change management consulting to their learning and development services, Intellezy uses both culture and education to drive the ROI of any organization. Their online videos and quick reference guides are designed to educate and empower individuals, right when they need it. In today’s rapidly evolving workplace, it is imperative to make sure you have the skills and expertise required to succeed. Their library, recognized by top influencers such as eLearning Journal and The Craig Weiss Group, provides dynamic and task-focused videos right at your fingertips, right when you need them.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Access
Lifetime
Content
1.0 hours
Lessons
15

Go Fast with Google Sheets (Excel Alternative)

Up Your Efficiency for a Shorter Work Day with 1 Hour of Instruction on Google's Alternative to MS Excel — Google Sheets

By Grant Klimaytys | in Online Courses

Have you ever wondered how much time you waste doing these things manually? The truth is many people spend too much time clicking, typing, and editing. A massive waste of time on repetitive tasks! This course will show you the main shortcuts you'll use every single day in Google Sheets. It's an online spreadsheet offered by Google as part of their GSuite. If you write or edit 1 spreadsheet each day, then you could save 45 minutes every day. That comes out to 5 working weeks every single year! Go fast now with Google Sheets,

  • Access 15 lectures & 1 hour of content 24/7
  • Be familiar with Google Sheets
  • Learn basic Sheets tips & shortcuts
  • Explore styling, auto cell fitting, & editing
  • Know how to insert time & date, select cells, cut & paste, all in a faster way
  • Discover formulas, using comments, & charting shortcuts
Grant Klimaytys | Former Google Engineer & Professional App Developer
4.2/5 Instructor Rating: ★ ★ ★ ★

Grant Klimaytys is an app developer, author, and eCourse teacher. After seeing his success both as a freelancer and with his own apps on the App Stores a lot of people asked me for his secrets. Rather than going through them individually, he decided to create app development courses listing out what he does and how. He is obsessed with breaking down hard-to-understand principles so students can learn fast and easily!

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction
    • Introduction to Go Fast with Google Sheets - 1:27
    • Best Way to Use This Course - 1:19
  • Basic Sheets Tips and Shortcuts
    • From Blank Screen to Formatted Saved Spreadsheet - No Mouse - 2:43
    • Basic Cell Formatting and Cell Type Shortcuts - 3:48
    • Alignment and Border Shortcuts - 5:43
  • Intermediate Google Sheets Shortcuts
    • Consistent Styling Advice and Auto Cell Fitting - 2:31
    • Basic Editing Tips and Cell Insertion for Faster Workflow - 5:17
    • Basic Editing Assignment - 2:05
  • Advanced Google Sheets Tips and Shortcuts
    • Date and Time Insertion and Shortcuts - 4:35
    • Fast Movement and Selection - 4:04
    • Cut and Paste in Another Way - 0:34
  • BONUS: More Advanced Shortcuts
    • Fast Formulas Turning Calculations off and Auto Dollar Signs - 6:06
    • Viewing All Formulas and Using Comments - 5:17
    • Charting Shortcuts - 2:08
  • Thank You
    • Thank You and Where to go Next - 1:15

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5

Google Trends For Insane Growth for Your Business & Brand

Make Better Business Decisions by Using Tailored Solutions & Free Online Data Tools

By Entrepreneur Academy | in Online Courses

Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. In this class, we look at how you can use Google trends and use this amazing tool.

  • Access 5 lectures & 1 hour of content 24/7
  • Learn about the basics of Google Trends
  • Better & more tailored solutions for your web-based business
  • Earn more profits by using free online data tools
  • Determine good cost points & planning
  • Look at Google Trends trajectory
  • Explore all of its possibilities
Entrepreneur Academy | Social Media Experts
4.5/5 Instructor Rating: ★ ★ ★ ★

Entrepreneur Academy is an international Social Media Management Company with a passion for helping people and businesses, both large and small, to shape, manage, and optimize their online presence. Through careful management and personal guidance, they have helped launch, grow, and direct over 45 companies’ powerful social media. Their past clients range from authors, fashion companies, city pages, creative speakers, life coaches, and fitness experts.

Benjamin Wilson |Entrepreneur & Marketing Innovator
4.4/5 Instructor Rating: ★ ★ ★ ★

Benji is a passionate entrepreneur from Melbourne, Australia who loves to create innovative marketing strategies across all platforms from Instagram to Facebook to Amazon FBA. He loves pinpointing the difference between what makes people successful and what makes people fall and puts all this hard-earned knowledge into courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Using Google Trends For Insane Growth (23)
    • Introductions To Google Trends - 0:33
    • Lets look at the Trajectory - 7:11
    • Comparison: How To Learn The Facts - 8:19
    • Look At The Related Topics - 5:31
    • Explore All The Possibilities - 6:14

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2.0 hours
Lessons
13

Marketing Analytics in Google Data Studio

Use Google Data Studio & Work with Web Performance Data Efficiently

By Earn and Excel | in Online Courses

With each day, the breadth and depth of available Marketing Data grow, and with that, your skills and toolsets are needed to improve to keep up with the growing demand for Marketing Analytics work. This course teaches you how to set up an Analytics Dashboard in Google Data Studio and use the data to help your manager/executive make key strategic Marketing/Sales decisions. This course is perfect for those who come from a Sales/Marketing background and wish to transition to more analytical work or, conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.

  • Access 13 lectures & 2 hours of content 24/7
  • Learn important reporting concepts
  • Learn how to know your audience
  • Understand audience acquisition, behavior & conversion
  • Monitor your website's performance
  • Gain a better understanding of SEO & Google Analytics
Earn and Excel
4.4/5 Instructor Rating: ★ ★ ★ ★

Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction & Reporting
    • First Lecture
    • 1.1 Introduction - 2:14
    • 1.2 Important Concepts - 10:26
    • 1.3 Report from Scratch - 33:56
  • 2 Understanding your Audience
    • 2.1 General Overview - 4:48
    • 2.2 Getting to know my Audience - 13:22
    • 2.3 Audience Quality - 19:02
    • 2.4 Acquisition, Behavior and Conversion - 25:10
  • 3 Performance
    • 3.1 Website's Performance - 8:30
    • 3.2 Product and Sales - 8:48
  • 4 Marketing Channels
    • 4.1 SEO - 10:55
    • 4.2 SEM - 13:09
    • 4.3 Google Analytics Summary Walkthrough - 12:28

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Lessons
18

Google Analytics Course

Understand Methods & Techniques for Measuring, Monitoring & Analyzing Web Traffic

By Earn and Excel | in Online Courses

Google Analytics is the most popular Web Analytics tool. Its seamless integration with other Google products such as Google Ads and Google Data Studio makes it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence. With insights from highly experienced Marketing Analyst Guido Hummel, this course is practical hands-on training to get you leveraging the best of Google Analytics. This course is perfect for anyone who needs to understand methods and techniques for measuring, monitoring, and analyzing web traffic that will tremendously benefit from this course.

  • Access 18 lectures & 2 hours of content 24/7
  • Understand the importance of Google Analytics
  • Install & verify Google Analytics code
  • Take a look at audience behavior & conversions
  • Learn how Google Analytics receive data & hits and scopes
Earn and Excel
4.4/5 Instructor Rating: ★ ★ ★ ★

Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.

They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • 1 Introduction to Google Analytics
    • 1.1 Introduction to the course - 2:57
    • 1.2 What is Google Analytics_ - 5:32
    • 1.3 Why Google Analytics - 5:38
  • 2 Installation of Google Analytics
    • 2.1 Installing the Google Analytics code - 6:03
    • 2.2 Veryfing the installation of Google Analytics - 8:35
  • 3 Real time, Audience, Acquisition, Behaviour and Conversions
    • 3.1 Real time, Audience, Acquisition - 12:48
    • 3.2 Behaviour - 7:28
    • 3.3 Conversions - 3:59
  • 4 Dimensions, Metrics, Data, Hits and Scopes
    • 4.1 Dimensions and metrics - 3:25
    • 4.2 How Google Analytics receives data - 6:25
    • 4.3 Hits and Scopes - 8:27
  • 5 Segmentations, Basic and Advanced Reports
    • 5.1 Segmentations - 4:51
    • 5.2 Reports _ Basics - 11:53
    • 5.3 Reports _ Advanced - 10:42
  • 6 Hierarchical organization of GA, Goals and Outro
    • 6.1 Hierarchical Organization of GA - 5:11
    • 6.2 Basics of goals - 7:37
    • 6.3 Goals Set up example - 13:35
    • 6.4 Outro - 3:55

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19

Google Docs Part Of G Suite: Learn Google Docs in 1 Day

Master the Scope of Google Docs & See How Much Time You Can Save When Writing Documents

By Alex Genadinik | in Online Courses

Learn Google Docs in one hour and become comfortable using it to create professional documents, resumes, cover letters, reports, books, and much more. In this course, you'll walk through every feature of Google Docs, so it doesn't feel daunting, and you can feel comfortable with the full scope of what you can do with it and use it freely. Instructor Alex Genadinik has been using Google Docs to create nearly all his documents and even books for many years. And in this course, Alex will walk you through how to use Google Docs features by using the example of writing a resume.

4.4/5 average rating: ★ ★ ★ ★

  • Access 19 lectures & 1 hour of content 24/7
  • Comfortably use Google Docs
  • Create business documents
  • Use beautiful templates in Google Docs
  • Collaborate with a team by sharing documents
  • Save money on not buying Microsoft Word
Alex Genadinik
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction to the Google Docs course and welcome
    • Google Docs course introduction - 1:47
    • Introducing Google Drive and the interface - 2:35
    • Creating a folder and a first document - 1:03
    • Bolding, italics, underline, and inserting links - 3:12
    • Colored text and colored underlining - 2:58
    • Little edit to the previous video - 0:56
    • Inserting images and making them fit nicely - 1:59
    • Bullet points and lists, line spacing, and readability - 6:01
    • Sharing your document and editing it together - 4:21
    • Business fonts - 2:23
    • Using page formatting - 3:06
    • Spell check, dictionary, and thesaurus - 2:18
    • Adding a header, footer, and page numbers - 1:55
    • Example of a header and footer in a document - 1:06
    • Table of contents for digital and print copies - 5:44
    • Downloading in different formats - 1:27
    • Document history and managing revisions - 1:29
    • Working from a template to save time and get nice designs - 4:11
    • Saving and storage limits - 3:11

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Lifetime
Content
1.0 hours
Lessons
14

Google Slides Presentations: A Free Alternative to Microsoft PowerPoint

Design Beautiful Presentations Using Google Slides, a Free Microsoft PowerPoint Alternative

By Alex Genadinik | in Online Courses

Google Slides is free, and you don't have to download any software. Not only will you save storage space on your computer, but every Google Drive account (rebranded to Google Workspace) comes with free 15GB of storage space so you can save your work online. Since Google Slides is a cloud-based service, you can share documents across remote teams, and multiple people can edit the document simultaneously, which boosts productivity and aids in team-building. In this course, you’ll learn how to use Google Slides to create beautiful presentations organized and well laid out and help you communicate information better.

4.4/5 average rating: ★ ★ ★ ★

  • Access 14 lectures & 1 hour of content 24/7
  • Create beautiful presentations
  • Use Google Slides for free
  • Save money on not buying Microsoft PowerPoint
  • Save your work in the cloud
  • Collaborate on your presentation with remote teams
Alex Genadinik
4.4/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Course welcome and introduction
    • Google Slides course introduction and warm welcome - 2:02
  • Getting started with Google Docs and Google Slides
    • Creating an account in Google Docs so we can use Google Slides - 2:35
    • Looking at templates in Google Slides - 5:24
    • My evolution of bad designs - 4:55
  • Working on a cover image for our Google Slides presentation
    • Picking royalty free and paid clipart options - 4:35
    • Looking at templates in Canva - 4:53
    • Customizing our design - 10:50
    • Basic business fonts - 2:23
    • Adding the beautiful cover slide to our presentation in Google Sheets - 4:21
  • Creating information slides in Google Slides
    • Starting to create a pretty slide for informational slides in Google Slides - 5:39
    • Creating pretty bullet points - 4:05
    • Animating slides - 5:13
    • Using our new customized template - 4:57
    • Fixing the background image bug - 1:33

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Lifetime
Content
1.0 hours
Lessons
39

Google My Business: Complete Listing Optimization Training

See Step-by-Step How to Optimize a Live Google My Business Listing

By Joshua George | in Online Courses

Maybe you own a local business and would like to optimize your GMB listing, OR maybe you would like to learn the whole process so you can offer it as a service to local business owners. Whichever one it is, you can be sure that this course has got you covered. There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

4.7/5 average rating: ★ ★ ★ ★

  • Access 39 lectures & 1 hour of content 24/7
  • Learn how to optimise your Google My Business listing
  • Find out what the top GMB ranking factors are
  • Find out what citations are & how to build them to correct way
  • Generate more reviews for your business
  • Deal with fake reviews on your GMB listing
  • Set up Google Ads for your local business within the GMB dashboard
  • Learn Google algorithms that affect the map pack (where GMBs rank)
Joshua George | SEO Consultant & Expert
4.8/5 Instructor Rating: ★ ★ ★ ★

Joshua is the founder of ClickSlice, an extremely successful SEO agency based in London. Joshua originally got involved with SEO as an end result of selling on eBay. He regularly attends SEO conferences across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO Consultant for businesses in London.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction
    • Introduction - 1:20
    • Link to Private Facebook Group
  • Google My Business - The Foundation
    • What We're Going To Cover In This Section - 0:42
    • What is A GMB listing - 2:55
    • How To Check If You Already Have A GMB listing - 1:01
    • How To Set Up A GMB Listing - 6:35
    • How To Navigate Around The GMB Dashboard - 3:47
  • Google My Business Ranking Factors
    • What We're Going To Cover In This Section - 0:38
    • GMB Ranking Factors - 4:22
    • GMB Ranking Factors - LIVE Walk Through - 2:54
    • The 9 Elements To Optimze On A GMB Listing - 3:52
    • How To Optimise Your GMB Listing - 13:48
    • How To Find Out What GMB Categories Your Competitors Have Selected - 4:09
    • How To Handle Multiple Locations For GMBs - 1:38
    • Quiz #1 - GMB
  • Citations - Boost your GMB
    • What We're Going To Cover In This Section - 1:09
    • What Is A Citation? - 2:40
    • The Benefits Of Citations + The 3 Categories You Should Be Building - 1:41
    • How To Perform A Citation Audit - 10:04
    • Citation Audit Spreadsheet - Template
    • How To Find Citation Opportunities For Your Business - 6:25
    • How To Reverse Engineer Your Competitors Citations - 3:35
    • A Recommended Vendor To Outsource The Whole Process To (If you wish) - 2:19
    • Top Citations Sources
    • Quiz #2 - Citation
  • Reviews
    • What We're Going To Cover In This Section - 0:42
    • Why Are Reviews Important - 2:01
    • How To Generate Reviews - 4:08
    • How To Deal With Fake Reviews - 3:42
  • Creating Local Ads From Within Your GMB Dashboard
    • What We're Going To Cover In This Section - 0:39
    • Why You Should Consider Running Google Ads - 1:41
    • How To Set Up Ads From Your GMB Dashboard - 8:41
  • Google Algorithm Updates That Affect GMBs
    • What We're Going To Cover In This Section - 0:27
    • Google Algorithm Updates That Affect GMBs - 4:35
  • Putting It All Together
    • What We're Going To Cover In This Section - 0:43
    • Knowledge Is Power - 3:04
    • How Long Does It Take To See Results - 1:53
    • How To Track Your Rankings - 9:24
  • Conclusion
    • Conclusion.. Bye For Now - 1:01

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Access
Lifetime
Content
2.0 hours
Lessons
28

G Suite – Google Docs Introduction: Increase Productivity

Tips & Demo of G Suite Google Docs to Help You Save Time and Get More Tasks Done

By Laurence Svekis | in Online Courses

If you are new to Google Docs or have been using Google Docs for years and want to take your experience to the next level, this course is for you. Use Google docs to the max - with all the options. Google Docs is designed for collaboration and the end-user in mind, making it easy to work seamlessly online, save versions, compare documents, speech to text features, create and add images. Please note that you must have a G Suite Account to use Google Docs. The course provides tips and demo features of G Suite Google Docs.

4.2/5 average rating: ★ ★ ★ ★

  • Access 28 lectures & 2 hours of content 24/7
  • Get started with Google Docs
  • Know the best practices with useful tips on how multiple people can work at the same time
  • See edits as others type
  • Communicate through built-in chat
  • Ask questions through including comments
  • Decide who accesses the documents & what rights they have
  • Switch to Google Docs from Microsoft Word
Laurence Svekis | Instructor, GDE, Application Developer
4.3/5 Instructor Rating: ★ ★ ★ ★

Providing Smart digital solutions online since 2001, Laurence Svekis is considered a true web technology expert. He has professional experience in a wide range of digital areas, from Search Marketing, Video Marketing, Content creation, User Experience, application architecture, and web programming.

The applications he has created have entertained, informed, and engaged tens of millions of people. He has over billions of page views on various platforms and has sent millions of click-through visitors. He has developed hundreds of web applications, from microsites to enterprise-level platforms.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner

Requirements

  • Google account

Course Outline

  • Introduction To Google Docs
    • 0IntroductiontoGoogleDocs - 3:56
    • Resources and Links
    • 1PDFsignusingGoogle_Docs - 3:15
    • 2OpenandGetStartedwithDocs - 8:48
    • 3DocsDashboard_Help - 5:38
    • 4DownloadandsaveDocs - 8:26
    • 5CollarborationandSharing_Docs - 8:47
    • 6VersioningViewEditModes - 5:52
    • 7PageSetupandPrint - 4:53
    • 8EditOptionsandQuick_Menu - 5:41
    • 9FormatTextStylingOptions - 7:48
    • 10PageLine_Spacing - 2:27
    • 11AddingFootnotestoDoc - 3:30
    • 12InsertImages_Textbox - 6:11
    • 13DrawingImage_Options - 13:03
    • 14GoogleDocs_Links - 4:01
    • 15VersionControl - 5:10
    • 16FormattingOptions_Docs - 5:07
    • 17InsertTables_Docs - 3:30
    • 18InsertCharts_Docs - 4:37
    • 19TableofContentOutlines - 4:09
    • 20ToolstoincreaseProductivity - 12:55
    • 21SpecialCharacters - 1:40
    • 22GoogleDocsandDrive - 8:01
    • 23ViewMenu_Docs - 3:03
    • 24Keyboardshortcuts - 2:39
    • 25CommonAddons - 4:26
    • 26SummaryOverviewofGoogle_Docs - 8:53

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.