The Complete Digital Marketing Course

9 Reviews
23774 Enrolled
19.5 Hours
Price Drop - Extra 48% off
Save 92% -

169 Lessons (19.5h)

  • Introduction
    Course Intro & Overview1:13
    Get Instant Access to All the Course Notes!
    5 Best Digital Marketing Tools4:15
    Your First Marketing Challenge1:55
  • Marketing Fundamentals
    Project Overview: Create a Buyer Persona & Unique Selling Proposition2:28
    How to Create a Buyer Persona7:55
    8 Ways to Find Your Audience Online8:44
    How to Identify Your Unique Selling Proposition10:16
    Taking Action: Create a Buyer Persona & Unique Selling Proposition2:22
  • Market Research
    Project: Validate Your Idea with Typeform4:27
    Why Typeform?5:41
    How to Design Your Online Survey11:27
    How to Distribute Your Online Survey9:39
    How to Analyse Your Survey Results7:49
    Taking Action: Gather Priceless Feedback & Emails2:40
  • Wordpress
    Project: Create a Wordpress Website in 1hr Without Any Technical Skills4:30
    Why Wordpress?4:23
    How to Choose a Domain Name6:24
    Domain Registration & Hosting3:22
    How to Install Wordpress1:43
    How to Add Pages & Posts to Wordpress4:56
    Google Analytics for Wordpress6:05
    How to Choose & Install a Premium Theme5:29
    Taking Action: Create Your Site in 5 Steps!2:25
  • Email Marketing
    Project: Get Your First 1000 Email Subscribers in 30 Days5:45
    Why List Building Is So Important5:20
    How to Integrate MailChimp with Wordpress7:26
    How to Track Email Sign Ups with Google Analytics6:17
    How to Add a Lead Magnet to Your Sign Up Form8:25
    How to Turn Your Homepage Into a Landing Page6:46
    How to Use Pop Ups & Opt In Forms9:15
    How to Use LeadPages to Grow Faster10:15
    How to Create an Email Campaign in Mailchimp9:22
    Email Analytics: 5 Metrics to Track6:22
    Taking Action: Set Up Your Sign Forms & Incentives2:04
  • Copywriting
    Project: Write Copy That Sells3:49
    What is Copywriting & Why is it Important?11:04
    How to Write For Your Buyer Persona6:08
    Attention - Headlines are "Eighty Cents of the Dollar"6:58
    11 Tips to Write Magnetic Headlines12:29
    A.I.D.A - Interest, Desire & Action12:04
    Taking Action: Use A.I.D.A to Write Copy That Sells7:48
  • Search Engine Optimization (SEO)
    Project: Complete this 26-Point SEO Checklist2:31
    An Overview of SEO11:23
    5 SEO Metrics to Measure SEO Performance7:22
    How to SEO Optimise Your Homepage8:43
    How to Verify Your Website in The Google Search Console3:54
    How to Improve Website Performance & Speed10:58
    How to Take the Google Mobile Friendly Test2:38
    How to Do Keyword Research: Steps & Strategy6:43
    How to Quickly Brainstorm 1000's of Keyword Ideas15:44
    How to Narrow Down Your Keyword List using Google Keyword Planner11:12
    How to Assess Keyword Competition & Choose Target Keywords6:16
    How to Write Title Tags Search Engines Love10:26
    How to Skyrocket Clickthrough Rate with Meta Descriptions3:27
    How to Appear in the Google Image Search Results5:20
    Copy Optimization: Headings Tags, Outgoing & Internal Links etc.5:44
    The Types of Backlinks That Really Matter and How to Get Them9:24
    How to Maximise Links for Your SEO Campaigns3:48
    How to Create Content That Generates Links & Social Shares on Autopilot10:58
    How to Leverage Authority Websites and Top of the Search Results4:31
    Student Q&A #115:04
    Student Q&A #215:16
    Local SEO: How to Rank Your Local Business in Google23:18
    Taking Action: Follow the 26 Point SEO Checklist!1:39
  • YouTube
    Project: Use Simple Videos to Drive Traffic & Sales3:09
    Why YouTube5:57
    YouTube Marketing Strategy5:36
    "Watch Time" is Golden4:42
    The Subscriber Advantage7:06
    YouTube Recording Software & Mics7:03
    YouTube Acccount Set Up & Optimization10:05
    YouTube Keyword Research10:40
    YouTube Video Structure9:54
    YouTube SEO8:16
    Youtube Thumbnails4:28
    YouTube Annotations & Cards8:55
    YouTube Promotion3:07
    YouTube Analytics9:29
    Taking Action: Upload Your First Video2:59
  • Facebook Marketing
    Project: Get Your First 1000 Likes Without Facebook Ads2:53
    Why Facebook?9:12
    Create Your Facebook Page6:39
    Facebook Icon7:30
    Facebook Cover Image6:08
    Description & About Page5:02
    Apps & Tabs4:45
    Page Settings7:07
    9 Post Formulas Gauranteed to Drive Engagement3:29
    Edgerank Algorithm6:52
    Caption This Photo5:21
    Native Videos7:01
    Facebook Contest6:03
    5 More Facebook Post Formulas7:09
    Bonus Tips: Content Strategy4:31
    10 Tactics to Start Getting Organic Likes8:15
    Use Email to Drive Organic Likes9:09
    Use Facebook Groups to Drive Organic Likes5:35
    Add a Facebook Like Box to Your Website4:36
    Secret Strategy to Increase Page Likes2:27
    5 Facebook Insights Reports to Measure Success9:46
    Taking Action: Get Your First 1000 Facebook Likes3:15
  • Twitter
    Project: Increase Your Twitter Followers with 10 Strategies3:37
    Why Twitter?8:57
    How Twitter Works14:15
    What Not To Do on Twitter3:34
    4 Ways To Get More Retweets7:53
    5 Steps Optimize Your Profile11:50
    5 Ways to Promote Your Twitter9:40
    Use Hastags to Increase Discoverability6:51
    Follow Top Twitter Users4:46
    The Poster Boy Formula7:19
    Join a Trending Conversation4:50
    Ask Questions4:40
    Bring Twitter Into the Physical World1:53
    Track Results: Twitter Analytics3:40
    Bonus Tip. Schedule Tweets with Buffer3:43
    Taking Action: Implement Strategies to Increase Twitter Followers3:34
  • Quora Marketing
    Project: Become an Authority & Drive Long Term Website Traffic3:10
    Why Quora?9:05
    How to Join Quora & Optimize Your Profile9:34
    How to Identify Questions That Are Worth Answering7:08
    How to Choose or Create a Blog Post to Link Back To4:50
    How to Structure Your Answers For Maximum Clicks10:43
    How to Promote Your Quora Answers2:38
    How to Track Quora Traffic & ROI in Google Analytics3:42
    Rinse & Repeat Just 5 Mins a Day!
    Taking Action: Promote Your Quora Answers3:10
  • Google Adwords
    Project: Create Your First Profitable Adwords Campaign6:31
    Benefits of Google Adwords8:09
    How Google Adwords Works8:50
    Define Success & Set Up Tracking7:30
    Analyse Your PPC Competition13:04
    Have a Congruent Landing Page8:24
    Select The Right Campaign Type12:40
    Target Your Audience6:18
    Determine Your Bids & Budgets8:18
    Write Effective Ads11:03
    Choose Profitable Keywords14:47
    Advanced Campaign Settings9:30
    Measure & Optimise2:42
    Taking Action: Create Your First Profitable Campaign4:07
  • Google Analytics
    Project: Take a Data Driven Approach to Growth7:41
    Install Google Analytics5:55
    Enable These 3 Essential Reports6:03
    Set up Goal Tracking to Measure Success7:36
    Filter Internal Traffic So You Don't Skew Your Data3:27
    Add Custom Dashboard to Reveal 12 Essential Metrics11:20
    Get Notified for Traffic Drops & Spikes with Custom Alerts5:18
    Make Google Analytics Annotations So You Don't Forget7:08
    Analyze Demographics Reports (Age, Gender, Interests & Behaviour)12:30
    Analyze Geo Report (Language & Location)9:38
    Analyze Technology & Mobile Report (Browser, OS & Devices)9:43
    Analyze Acquisition Overview Report5:53
    Analyze Source/Medium Report7:46
    Analyze Best Days to Post8:52
    Use Campaign Tagging to Improve Acquisition Data Accuracy7:45
    Analyze Landing Pages Report12:54
    Analyze All Pages Report5:15
    Analyze Exit Pages Report5:41
    Analyze Goals Report7:10
    Taking Action: How to Decide Which Insights to Prioritse7:04
    Bonus: How to Remove Spam Traffic8:32

Dive Into SEO, Facebook, YouTube, Copywriting, Google Analytics, AdWords, & More - It's 12 Courses In 1!

Rob Percival and Daragh Walsh


More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.


Get down to brass tacks with this proven formula to grow a business (your own, or the one you work at) fast! Digital marketing is one of the most important aspects of companies of all sizes, but especially in smaller and mid-sized ones. This massive course combines twelve courses to give you almost 20 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you'll get a complete education in building a powerful, profitable campaign that will set either your business or your resume apart.

  • Access 169 lectures & 19.5 hours of content 24/7
  • Explore marketing fundamentals & best practices of market research
  • Create your own WordPress website & get email subscribers fast
  • Write copy that sells & increases search engine traffic
  • Learn social media marketing techniques for YouTube, Facebook, & Twitter
  • Become an authority on Quora marketing
  • Design a data-driven approach to growth w/ Google AdWords & Analytics


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
Your cart is empty. Continue Shopping!
Processing order...