YouTube Masterclass

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6 Hours
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100 Lessons (6h)

  • Introduction - Start Here
    Course Overview4:12
    Why Youtube?1:44
    Who are Mike and Lauren?0:59
    See Phil's Success and Replicate4:45
  • Starting a YouTube Channel from Zero
    Section Intro1:02
    Mike & Lauren - Starting From Scratch2:19
    Quantity vs Quality (Start with quantity as you build quality)1:17
    Consistency is King1:22
    Views Come Before Subscribers1:14
  • Complete Walk-Through of the Creator Studio
    Section Intro1:18
    The Dashboard3:58
    The Video Manager7:19
    Live Streaming3:23
    Exercise - Create Your Channel3:22
  • YouTube Best Practices
    Section Intro1:01
    Target A Specific Audience5:14
    Sustainability and Discoverability8:26
    Create Shareable Content6:25
    Collaborate with Other YouTubers5:38
    Interact with Viewers5:28
    Be Authentic5:03
    Exercise - Goal Setting small file6:18
  • How to Get Views without Subscribers
    Section Intro0:39
    Focus on Search1:52
    Keyword Planning1:57
    Google Keyword Planner Walk-Through7:12
    Self Promotion - Where We Promote4:08
  • Converting Views to Subscribers
    Section Intro1:12
    Why Care About Subscribers2:11
    Talking to your Audience1:32
    How Long Should I Make My Videos?1:53
    End Cards, Annotations, Outros1:20
    Create Unique Content1:18
  • YouTube Tips with Mike
    Tap Into Established YouTube Communities1:28
    Always Be Cutting (Short Videos Get Shared)1:31
    Tent Pole Programming0:37
    The 10% Controversial1:47
  • Equipment for Creating Amazing Videos
    Section Intro1:09
    Phil's YouTube Equipment7:20
    Mike & Lauren's Equipment2:59
    Video on a Budget - What's Possible for Under $1003:25
    Importance of Good Audio over Video3:29
    Video Lighting Tips3:37
    Choosing a Video Backdrop1:43
    Where to Find Music for Your Videos3:05
    Workflow and Time Management Tips6:16
    Exercise - Create a Video1:02
  • How We Make Our Videos with Mike & Lauren
    Section Intro1:01
    Researching, Outlining, and Scripting2:17
    Editing Our Videos1:38
    Making Great Thumbnails - Even if you're not a graphic designer3:53
    Posting Our Videos3:29
  • Posting and Optimizing Your Videos
    Section Intro1:20
    How to Upload a Video to YouTube3:32
    Choosing a Great YouTube Video Title4:38
    Writing a Great YouTube Description5:36
    Choosing Great YouTube Video Tags3:53
    Creating a Great YouTube Thumbnail9:34
    Adding YouTube Cards to Your Videos6:45
  • Designing a Better YouTube Channel
    Creating New Playlists4:43
    Designing Your Custom YouTube Channel6:10
    Creating a Channel Trailer4:18
    Branding Your Videos with a Subscribe Watermark3:04
    Creating Custom Channel Art Demo9:47
    Exercise - Post a Video0:59
  • Growing Your Audience and Getting More Subscribers
    Section Intro1:08
    Recognizing Your Audience3:13
    Sharing on Social Media5:23
    Sharing on Blogs and Websites2:49
    Advertising Your Videos2:12
    How to Create a Video Ad on YouTube9:42
    Exercise - collaborate with another youtuber5:29
  • Measuring Results with Analytics
    Section Intro0:51
    Understanding Your Analytics4:00
    Video Watch Time, Audience Retention, and Demographics5:43
    Playback Locations, Traffic Sources, and Devices7:58
    Engagement Reports6:37
    Estimated Earnings4:15
    Calculating Your Cost Per Mille3:19
    Exercise - replicate a popular video1:03
    Use Social Blade to See Your Channel Stats and Predictions5:01
  • Make Money with YouTube
    Section Intro1:04
    Making Money with Adsense2:24
    Channel Sponsors2:04
    Selling Digital and Physical Products1:46
    Crowdfunding (Patreon)1:46
    Exercise - create a sales funnel with your videos4:34
  • Conclusion
    Course Conclusion1:54
  • Bonuses - YouTube Graphics and More
    YouTube Graphics Overview3:13
    How to Use the YouTube Graphics Template and Bumper9:44
    Subscribe Pop Up Graphics and Tutorial3:33
    How to Annotate Your Graphics5:52

Become a YouTube Aficionado--And Make Money--with This Crash Course

Video School Online


Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 200,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he has shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.


Course Description

There are many motivations for starting a YouTube channel, and regardless of what yours are, this is the course for you. Through this course, you'll learn how to start a YouTube channel from scratch and build its brand, regardless of your experience shooting video. What's more, you'll learn how to monetize your channel so you can establish a passive income stream. More money sounds good, right?
  • Access 100 lectures & 6 hours of content 24/7
  • Start a channel from scratch
  • Get views w/o subscribers, & turn viewers into subscribers
  • Create videos on a budget
  • Navigate the YouTube platform & become a YouTube Partner
  • Post & optimize your videos w/ great titles, descriptions, tags & thumbnails
  • Grow your brand through YouTube videos
  • Improve your channel by using analytics
  • Make money w/ ads, products & services, sponsors & crowdfunding


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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